What you need to know as a healer to build your business
There’s a reason you want to be a healer. It’s usually because you feel a calling to help others. This often leads to starting a hobby business. From time to time your might have a client and you start to generate a little bit of income on the side. To take that hobby business to the next level there are four key milestones you need to achieve before you can confidently step out of hobby mode and transition to being a fully fledged small business owner.
It’s completely possible to run a healing business quite well without having too many plans in place, with going with the flow and generally remain solely focused on what you do and working with individual clients. But, income is unpredictable and growth is uncontrolled.
What experience tells me is the people that break free from having an on again and off again income flow, do so by clearly standing up and standing for something. They also have a structure in place so their business isn’t adhoc and they had support along the way. No-one ever really succeeds on their own.
I’ve broken down the four key milestones so that anyone can have the key ingredients to running a sustainable business that makes an impact.
Milestone 1 Stand For
What you stand for goes beyond having a belief or a passion for a topic. What you stand for is your philosophy in life and it shapes who you are and the choices you make. True business success often starts once a person knows their core philosophy and what their soul calling is so that they shape their business around this calling. It becomes what you speak out and speak up about. It is the start of creating a core and meaningful messages that you can stand behind and others can understand. It’s the magic ingredient that connects clients and practitioners together because they are speaking the same language.
You know you’ve achieved this milestone when you can confidently talk about what you do and have multiple ways to talk about how you help clients without getting stuck for words. You know you have totally nailed this milestone when you have an endless amount of ways to talk about your services and you never run out of post, blog and video ideas.
What you stand for starts with your calling. Your calling is usually a modality, therapy or treatment you are called to learn, do, create or teach. It’s where you find your tribe of people, other practitioners that believe as you do and you feel you fit right in. This calling expands to a point where you want others to benefit from what you know and the idea of a business is born. That idea is the first step to creating a mission around what you want to achieve from sharing your approach to wellbeing with others. Your message and mission become intertwined.
Milestone 2 Stand Out
Standing out from the crowd happens when you deeply understand your own mission and message (your philosophy) and can share that philosophy simply with others, without them or you getting lost in words or detail.
I see way too many examples of people talking about what they do at a tactical level rather than how they help others at a level that has meaning to their potential clients. Yes, you may have clients that come to you because they are looking for an NLP practitioner or a Reiki healer but you will have many more people come to when you help them to live free from stress, become confident leaders, or overcome sleeplessness. There is an art to crafting your unique message that is based around your philosophy. But, when you achieve that it is like your words have magic and people can’t help but be magnetised towards you.
What helps your words to resonate with others is more than the message it helps you to be consistent with what you have to say so that you stay on brand. When you stay on brand you get known for what you do to help people and then the word can spread. Notice the power between someone saying ‘Know a PSYCH-K® Facilitator ’, to someone saying ‘I know a PSYCH-K® Facilitator who helped me boost my confidence so I was no longer scared to speak up at work’.
When you are clear and consistent with you message others can build trust in you as a person and practitioner.
Milestone 3 Structure
Structure not for faint hearted, build foundations - core elements / foundations
I find healers and energy workers belong to two camps. Either they have always worked in the area of healing and have little experience with business administration. Let’s call this group the life long healers. Or, they are experienced office workers and administrators who have been called to switch careers. Let’s call them blooming healers.
The life long healers haven’t had to think about the structure of creating a business and often make it up as they go along. The blooming healer has experience working within a structure and hasn’t really had to start building something some scratch as there was always an example or others to bounce off.
Both need to create a rhythm and flow to owning a business. You can achieve this once you have a structure in place. Structure applies to your thinking, planning as well as how your files and finances are set up. A structure will help save time by making the day to day tasks predictable. You need structure even if you think you can do great without one. Without a structure it means business growth is near impossible.
Milestone 4 Support
I don’t know anyone who has had their business journey on their own. The support needed is not just any support, it’s from mentors, peers and likeminded people. It’s support from those that believe in them and those that believe in them enough to pay them for their services.
It’s important that you surround yourself with people who will encourage you. The worst support is a well meaning friend who basically asks you questions that makes you question yourself. they could ask you things like ‘Do people really pay for the hippie stuff?’. It could even be a well intentioned partner who wants keep things real for you and minimising your efforts to start a business. It’s important that you filter the advice you receive from those that are your people, you people in business. Sometimes it’s best not to share your intentions with friends and family as they may slow you down instead of inspiring you. Be selective with who you share your dreams with. Make sure they are a visionary and tuned into your higher intentions before taking advice from others.
Don’t let others put you off your journey. Join a tribe of people who have the same or similar beliefs and those who will support you in the journey of building a business. It isn’t for the faint hearted and there are plenty of highs and lows that are good to share so you have help to celebrate and to help you through the areas you feel stuck.
Support is more than hanging out with the right group of likeminded people. It is also practical support from a business coach or mentor. Each mentor I’ve worked with I have expanded my knowledge and built my business that little it further.
Find the support based on where you are in business. You want to hang out with people who are on the same journey or just ahead of you to keep you moving forwards and help build momentum.