You love what you do and have had great results with clients. You love working with all sorts of people and you enjoy using the breadth of skills you have available. You’re ready for new leads and new clients, but you’re not quite sure how to talk about what you do to attract new clients. Sometimes it all feels overwhelming.
There are many business avenues where we are required to talk about what we do. On our social media, on the pages of a website, when talking to people and at networking events.
Let’s take networking events as an example. Imagine that you’ve just arrived at a brand-new networking event. You step outside your comfort zone and start to chat to someone. The banter is light, and you feel good. Then … they ask you “so what do you do?”. You freeze. Time expands and it feels like minutes of silence have passed while your brain searches for the best way to say what you do. The panic starts to build as you realise you still haven’t said anything. All of a sudden you feel small and not so confident. You blurt out something lame like “Oh, I help women with my energy work”. They smile and return to the banter, and everyone feels awkward. You want the floor to open up and swallow you. You can’t believe the words you rehearsed didn’t come out.
Why does it have to be so hard?
It’s hard when you aren’t clear on some of the fundamentals of being clear who you help and how.
Here are my top tips to help you get clear on confidently telling others about the amazing work you do. You’ll need pen and paper for these.
Step 1 Know your client
You can’t possibly get a message across to someone if you don’t know them. You’ve got to be able to talk their language on their terms. Spend some time thinking about what they like, what they don’t like and what their problems are. If you’re not sure speak to earlier clients and ask them why they wanted to work with you and how things are now that they’ve had your help.
Write down a list of all the issues clients have come to see you about.
Step 2 Mind your thoughts
Sometimes our mind gets way too active, and we fall into self-sabotaging patterns. Understand how you feel and why. Pull out a piece of paper and write down how you feel when you think about being in a situation where need to tell people what you do. What do you tell yourself and what bothers you. You’ve got to get it out of your head and onto paper. It’s the only way to really be objective. It also helps stop t