Updated: Jul 18, 2019
There is one main reason why startups leave money on the table and become invisible to clients.
Let’s explore what most startups fail to do. Most startups are not specific about who they help and how they help them.
If as a startup you don’t provide a compelling reason why someone should stop and take notice of you, you will miss out on attracting the right clients that see value and want to pay you.
What does being specific mean exactly? It means focusing on one problem you solve and the one person you solve that problem for.
I totally understand why at the start this seems scary. Holistic therapists have a driving passion to help people, they feel called to be of service to human kind.
Human kind means everyone right?
In learning their skills as a practitioner they have helped a whole variety of people overcome a variety of conditions.
So what’s wrong with getting people results?
Wellness practitioners are passionate and committed and therefore when starting out they seek to share what they know to whoever will listen and they want to appeal to many different audiences.
There is absolutely nothing wrong with helping a whole range of people. It’s only natural to appeal to a variety of people and for you to be able to help a variety of people with a variety of problems.
But, this becomes their undoing.
There is one main factor why this doesn’t work. That is because people can’t see that you will be the perfect person to help them. Even worse than that, others won’t know who to refer to you.
This results in leaving money on the table because people don’t know how you can help them. You become invisible.
This is so important for holistic therapists because you’re no a plumber. We all know what plumbers help us with. They help us with our plumbing. So, we know when we need one and what they can help us with.
When it comes to wellness the problems can’t always be seen, they can usually only be felt.
That’s worth repeating. The real problem is at the level of how they feel. We only ever do something because we want to feel better.
That means you must appeal to how someone feels, and not the services you provide.
A wellness practitioner can help with many different things using many different tools. So how can someone find the wellness practitioner they need?
By focusing on how someone feels and the specific issue they are battling with in their head and their heart.
Instead of helping someone to lose weight you could help a bride to be, lose that last stubborn 10 kilos in time for the wedding.
Instead of being a mindset coach you could specialise in silencing that mean voice inside so the true empress that you are can shine through.
Instead of being an EFT therapist you could break the cycle of procrastination and tune into a limitless supply of energy and motivation to do anything you want.
To appeal to feels you don’t need to change the services you deliver. What’s important is to package what you do to solve the one problem. How you communicate what you do is so important.
If you don’t appeal to how someone feels you will just become another Facebook post someone scrolls past or another website they click on and then click off. You will become the backdrop for others to stand out instead of your words and wisdom shining through.
Nobody wants to be invisible.
If there is one thing I want you to do right now, it’s to have a look at how you describe what you do and relate to how someone who needs your services will feel. Refresh your brochures and websites to speak to the one person you know you can help and then only speak to that one person in all you write.
I promise you that if you speak to that one person you will still attract a variety of clients but this will improve your connection with the clients you do get immeasurably.
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Become a leader in your field and step away from being the backdrop of online noise.
Be the leader of the Wellness Revolution you were born to be.